Profit & Revenue Growth

David And Goliath: Underdogs, Misfits And The Art Of Battling Giants

Andrew Soteriou

Dec 11, 20232 min read

David And Goliath: Underdogs, Misfits And The Art Of Battling Giants

‘’Suppose you were to total up all the wars over the past two hundred years that occurred between very large and very small countries....

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Andrew Soteriou

Dec 11, 20232 min read

If you fear change, leave it here...

''It wasn’t demanded, it wasn’t for praise, and it wasn’t for religion, it was just what you did. '' - Feargal Quinn I snapped this pic...

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How To Disrupt A System That Was Built To Hold You Back...

Andrew Soteriou

Dec 11, 20232 min read

How To Disrupt A System That Was Built To Hold You Back...

There are going to be times when you enter a space that doesn’t welcome you with open arms. In almost every industry, people receive less...

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Looking to start a business or join a startup?
Follow your heart, but take your brain with you...

Andrew Soteriou

Dec 11, 20231 min read

Looking to start a business or join a startup? Follow your heart, but take your brain with you...

Looking to join a startup? Avoid buyer's remorse by asking these fundamental startup-centric questions. 40 Questions From Y Combinator to...

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An antidote to microaggressions; microvalidations.

Andrew Soteriou

Dec 11, 20232 min read

An antidote to microaggressions; microvalidations.

People from marginalized groups often experience subtle negative actions called microaggressions that, in aggregate, can adversely affect...

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Feedback is the breakfast of champions when done correctly...

Andrew Soteriou

Dec 11, 20231 min read

Feedback is the breakfast of champions when done correctly...

Any business owner worth their salt will tell you that feedback is a precious gift. When we don’t complain (constructively of course)...

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GDP is dead. It measures the wrong stuff...

Andrew Soteriou

Dec 11, 20232 min read

GDP is dead. It measures the wrong stuff...

GDP is a dated measure and can mislead analysis of a nation’s debt, carbon intensity/ environmental strain, wellbeing, vitality or vigour...

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Andrew Soteriou

Dec 11, 20232 min read

A Cow Describes Business Models

Using a cow as a metaphor is a useful way to describe business models. (Said with respect of course to those who deem it Holy)...

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Disrupting the leadership model to create a better future of work for all

Andrew Soteriou

Dec 11, 20232 min read

Disrupting the leadership model to create a better future of work for all

The modern leadership gap and opportunity. This article is an interesting, thought provoking read. My thoughts: Titles don’t make a...

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Andrew Soteriou

Dec 11, 20231 min read

How reliable is AI?

How reliable is AI? Well, here’s an example of what I believe to be un-manipulated text. A mistake ‘lost in translation’. Taken from a...

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Reliable data protection is vital to a functioning democracy!

Andrew Soteriou

Dec 9, 20232 min read

Reliable data protection is vital to a functioning democracy!

Good news from the EU! Reliable data protection is vital to a functioning democracy. European Union negotiators have clinched a deal on...

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Be A Hope Dealer - The Crisis Arc And The Will To Win

Andrew Soteriou

Dec 5, 20233 min read

Be A Hope Dealer - The Crisis Arc And The Will To Win

Alister Campbell was in his heyday arguably as polarising a figure as Trump or Farage are today. You either loved him or hated him. You...

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Netflix's Chefs Table Inspires Curiosity, Embracing Tension, Life, Leadership And Grit.

Andrew Soteriou

Dec 5, 20235 min read

Netflix's Chefs Table Inspires Curiosity, Embracing Tension, Life, Leadership And Grit.

If you live an incredible moment of happiness, that happiness is much much more deep and big if you share it with others - Chef Massimo...

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Happy Cultures. 2018 Is The Year Kombucha Goes Mainstream And The Rise of 'Key Vitality Items'™

Andrew Soteriou

Dec 5, 20237 min read

Happy Cultures. 2018 Is The Year Kombucha Goes Mainstream And The Rise of 'Key Vitality Items'™

Confession: I used to be a Coke addict; then I found Kombucha. A true story... What is Kombucha? Over the last 12 months Kombucha, a...

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The Rapidly Changing Face Of Global Retail - Snapshots From The POI Summit, Budapest, May 2018

Andrew Soteriou

Dec 5, 20232 min read

The Rapidly Changing Face Of Global Retail - Snapshots From The POI Summit, Budapest, May 2018

Last week the Promotions Optimisation Institute hosted its annual summit where leaders in RGM (Revenue Growth Management), Advanced...

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Harnessing Human Superpowers of Empathy & Growth Mindsets To Build Agility At Scale In The Age Of AI

Andrew Soteriou

Dec 5, 20235 min read

Harnessing Human Superpowers of Empathy & Growth Mindsets To Build Agility At Scale In The Age Of AI

“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” ― Marcel Proust Global Forces, commercial...

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Growth And The Shifting Centre Of Gravity From The Atlantic To The Indian Ocean In The Coming Years.

Andrew Soteriou

Dec 5, 20235 min read

Growth And The Shifting Centre Of Gravity From The Atlantic To The Indian Ocean In The Coming Years.

Modern Revenue Growth Management functions are increasingly looking to new geographies, technology, ways of working and highly optimised...

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Boosting Purpose-Oriented Growth Mindset And AQ At Individual, Organisation and Societal Level

Andrew Soteriou

Dec 5, 20231 min read

Boosting Purpose-Oriented Growth Mindset And AQ At Individual, Organisation and Societal Level

How can we help one another to become better learners, to be the best versions of ourselves each and every day? My favourite quote in...

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Why Building A Thriving Team Is More Like Building An Elite Sports Team than A Family

Andrew Soteriou

Dec 5, 20232 min read

Why Building A Thriving Team Is More Like Building An Elite Sports Team than A Family

We often speak of teams as families and whilst this is a great start, I believe that in business, we need to think a little harder about...

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Seeds Of Scale; Cronuts, Lingerie & Building Customer Love

Andrew Soteriou

Dec 5, 20233 min read

Seeds Of Scale; Cronuts, Lingerie & Building Customer Love

Lessons For Scaleups 'You win people over, one person at a time. It's hand-to-hand combat'' Why having 100 people who love your product...

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