Andrew Soteriou
Growth. Innovation. Leading with Impact
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Helping you to adapt, survive and thrive in wildly uncertain times
MY STORY
Driving Innovation and Growth Across Continents
A seasoned 4x founder, customer champion, and innovator with over 25 years of leadership experience, I've navigated the ever-evolving landscapes of agencies, client-side operations, boutique strategy firms, and startups, serving fast-moving global multinational brands. These experiences have allowed me to live and learn from inspiring leaders across 4 continents and more than 8 countries.
Disrupting Traditional Consulting
• My first startup disrupted the big 5's traditional strategy consulting models, winning prized engagements at Coca-Cola, Carlsberg, Mars, Danone, Unilever, and more.
• Led multi-market portfolio transformation programs across marketing, sales, strategy, finance, supply chain, and revenue growth functions.
• Delivered 20X ROI for clients, invited to build global revenue growth centers of excellence for Coca-Cola's European HQ in London and Carlsberg's HQ in Copenhagen.
Pioneering Deep Tech Ventures
• Took an exit to develop a deep tech venture with the founders of Tesla, SolarCity & SpaceX, helping organizations integrate artificial intelligence into their operations.
• Joined UpClear in New York, working across offices in New York, London, and Hong Kong, helping Tier 1 Global CPG companies digitize their revenue growth and commercial operations.
Driving Next-Generation Customer Experiences
• Actively working with C-Suite leaders to build next-generation customer experiences and technologies within Retail, Food, Beverage, Mobility, Quick Commerce, RGM, Wellness, Connectivity/AI/Data Science, and Advanced Analytics sectors.
• Recently helped the Achmea Innovation Fund build and scale ventures in Smart Mobility, Healthy Living, Digital Defender, and Income for Startups.
Championing Collaboration and Innovation
• Passionate advocate for collaboration, hosting The FlowLab™ podcast where fellow innovators discuss leadership, startups, innovation, entrepreneurship, growth & innovation, wellness, geopolitical risks, mindful cultures, food security, AI/media ethics, brands, and the future of meaningful work.
• Speaker at US & European Consumer Goods & Technology events on innovative technologies, ways of thinking, and building high-flow, high-impact, high-performing teams, communities, organizations, and smart cities.
CLIENT TESTIMONIALS
Straight From the Sources Mouth
Working with Andrew was a pleasure.
He brought great enthusiasm and energy with him, as well as great experience that meant he could credibly challenge the way we at Coca Cola Europe looked at things and the way we did things.
As a result we emerged from the project with not just new ways of working, but also new ways of thinking that will ensure we really do things differently in the future.
Stephen Greiff, Director, Business Transformation, Growth and Strategy, Coca Cola UK & Europe
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"Andrew brings the perfect industry and RGM experience, at the right time, to UpClear. Our company is on a good growth trajectory, and reaching an inflection point. As we work with larger companies, we have the opportunity to expand our services and features around RGM. This totally fits our strategy of becoming a global RGM partner for CPG manufacturers."
Thierry Soudee, Chief Executive Officer, UpClear, New York
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Andrew was a great extended team member to work with at Carlsberg.
He and his team were able to work very effectively with some significant ambiguity and bring the broader commercial team with them on a journey of identifying realisable Revenue Growth opportunities.
Andrew’s framework was tailored around the business needs and broken down into appropriate stages to make it easier for the business to adopt as a way of working for the future.
Andrew’s approach to co-developing insights with the leadership team was both enjoyable and enlightening and made the sometimes tough decisions easier to make.
I have also found Andrew to be a great business counsel due to his broad business background and inquisitive approach. Andrew is amongst the very best people I have had the privilege of working with and would recommend him very highly in supporting any business or individual with their challenges.
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āAnthony Carr, Carslberg
Business Director
“Andrew and his team have been working with Carlsberg to develop revenue growth and value management toolkits and
capabilities resulting in the delivery of transformational price, pack and promo strategies.
Their shopper
centric framework was powerful in translating strategy into highly commercial actions, bringing together
multiple functions and disciplines, both within the organisation and also its partner agencies.
FIFTH P’s focus
on leaving a lasting legacy via its 'test-āand-ālearn-āby-ādoing' approach has been instrumental in building
capability within our team and building a highly commercial plan and vision.
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The FIFTH P Team's style and approach was perfect for what we needed at Carlsberg. They proved
themselves to be agile and adaptable to our organisational culture, working particularly well with all
stakeholders.'’
James Lousada, CEO, Carlsberg
THE COMPANY WE KEEP
Some of our partners
SERVICES
15 min
1 hr
15 min
15 min
Contact us
Address
Amsterdam, Netherlands
Contact
+31 6 81 34 97 19
Opening Hours
Mon - Fri
8:00 am – 8:00 pm
Saturday
9:00 am – 7:00 pm
āSunday
9:00 am ā 9:00 pm