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Andrew Soteriou

Growth. Innovation. Leading with Impact

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Helping you to adapt, survive and thrive in wildly uncertain times

MY STORY

Driving Innovation and Growth Across Continents

A seasoned 4x founder, customer champion, and innovator with over 25 years of leadership experience, I've navigated the ever-evolving landscapes of agencies, client-side operations, boutique strategy firms, and startups, serving fast-moving global multinational brands. These experiences have allowed me to live and learn from inspiring leaders across 4 continents and more than 8 countries.

Disrupting Traditional Consulting
• My first startup disrupted the big 5's traditional strategy consulting models, winning prized engagements at Coca-Cola, Carlsberg, Mars, Danone, Unilever, and more.
• Led multi-market portfolio transformation programs across marketing, sales, strategy, finance, supply chain, and revenue growth functions.
• Delivered 20X ROI for clients, invited to build global revenue growth centers of excellence for Coca-Cola's European HQ in London and Carlsberg's HQ in Copenhagen.

Pioneering Deep Tech Ventures
• Took an exit to develop a deep tech venture with the founders of Tesla, SolarCity & SpaceX, helping organizations integrate artificial intelligence into their operations.
• Joined UpClear in New York, working across offices in New York, London, and Hong Kong, helping Tier 1 Global CPG companies digitize their revenue growth and commercial operations.

Driving Next-Generation Customer Experiences
• Actively working with C-Suite leaders to build next-generation customer experiences and technologies within Retail, Food, Beverage, Mobility, Quick Commerce, RGM, Wellness, Connectivity/AI/Data Science, and Advanced Analytics sectors.
• Recently helped the Achmea Innovation Fund build and scale ventures in Smart Mobility, Healthy Living, Digital Defender, and Income for Startups.

Championing Collaboration and Innovation
• Passionate advocate for collaboration, hosting The FlowLab™ podcast where fellow innovators discuss leadership, startups, innovation, entrepreneurship, growth & innovation, wellness, geopolitical risks, mindful cultures, food security, AI/media ethics, brands, and the future of meaningful work.
• Speaker at US & European Consumer Goods & Technology events on innovative technologies, ways of thinking, and building high-flow, high-impact, high-performing teams, communities, organizations, and smart cities.

CLIENT TESTIMONIALS

Straight From the Sources Mouth

Working with Andrew was a pleasure.

 

He brought great enthusiasm and energy with him, as well as great experience that meant he could credibly challenge the way we at Coca Cola Europe looked at things and the way we did things.

 

As a result we emerged from the project with not just new ways of working, but also new ways of thinking that will ensure we really do things differently in the future.

Stephen Greiff, Director, Business Transformation, Growth and Strategy, Coca Cola UK & Europe
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"Andrew brings the perfect industry and RGM experience, at the right time, to UpClear. Our company is on a good growth trajectory, and reaching an inflection point. As we work with larger companies, we have the opportunity to expand our services and features around RGM. This totally fits our strategy of becoming a global RGM partner for CPG manufacturers."


Thierry Soudee, Chief Executive Officer, UpClear, New York
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Andrew was a great extended team member to work with at Carlsberg.

 

He and his team were able to work very effectively with some significant ambiguity and bring the broader commercial team with them on a journey of identifying realisable Revenue Growth opportunities.

 

Andrew’s framework was tailored around the business needs and broken down into appropriate stages to make it easier for the business to adopt as a way of working for the future.

 

 Andrew’s approach to co-developing insights with the leadership team was both enjoyable and enlightening and made the sometimes tough decisions easier to make.
 

 I have also found Andrew to be a great business counsel due to his broad business background and inquisitive approach. Andrew is amongst the very best people I have had the privilege of working with and would recommend him very highly in supporting any business or individual with their challenges.

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ā€‹Anthony Carr, Carslberg 
Business Director

“Andrew and his team have been working with Carlsberg to develop revenue growth and value management toolkits and

capabilities resulting in the delivery of transformational price, pack and promo strategies.

 

Their shopper

centric framework was powerful in translating strategy into highly commercial actions, bringing together

multiple functions and disciplines, both within the organisation and also its partner agencies.

 

FIFTH P’s focus

on leaving a lasting legacy via its 'test-­ā€and-­ā€learn-­ā€by-­ā€doing' approach has been instrumental in building

capability within our team and building a highly commercial plan and vision.

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The FIFTH P Team's style and approach was perfect for what we needed at Carlsberg. They proved

themselves to be agile and adaptable to our organisational culture, working particularly well with all

stakeholders.'’

James Lousada, CEO, Carlsberg

THE COMPANY WE KEEP

Some of our partners

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Building Purpose, Driving Innovation, and Creating Lasting Impact.
29:52

Building Purpose, Driving Innovation, and Creating Lasting Impact.

AcceleratiAccelerating Human and Organisational Transformation for Smart Growth šŸŽÆ Purpose is Built, Not Found: We help to power profitable growth that benefits organisations while creating wider positive impact through action, experimentation, and continuous learning. šŸ›”ļø Vision: To be the world's leading accelerator for smart growth, revolutionising how individuals and organisations approach learning, performance, and sustainable success. ā™»ļø Our Unique Approach: Led by a seasoned globally experienced team of leaders, agitators, startup founders, and trusted advisors to the world's best companies and governments, FlowLab creates an unfair advantage rooted in cross-sector experience spanning sports, business, and government. Our expertise is further enhanced by deep knowledge in Revenue Growth Management (RGM) and advanced analytics, where we built global centres of excellence for the worlds most admired brands. Core Pillars: šŸ­ Transformative Leadership: ā€¢ Cultivate visionary leadership ā€¢ Develop emotional intelligence ā€¢ Foster continuous learning šŸ”„ Data-Driven Strategy: ā€¢ Leverage analytics for informed decisions ā€¢ Implement predictive models ā€¢ Optimise pricing strategies šŸ§  Customer-Centric Innovation: ā€¢ Align products with customer needs ā€¢ Implement voice of customer programs ā€¢ Foster a culture of continuous improvement šŸš€ Operational Excellence: ā€¢ Streamline processes for efficiency ā€¢ Implement scalable systems ā€¢ Optimise resource allocation šŸŒ Ecosystem Empowerment: ā€¢ Build strategic partnerships ā€¢ Develop robust supply chains ā€¢ Cultivate committed employees and stakeholders "Unlock Your Potential, Drive Impact, and Thrive with FlowLab."ng Human and Organisational Transformation for Smart Growth šŸŽÆ Purpose is Built, Not Found: We help to power profitable growth that benefits organisations while creating wider positive impact through action, experimentation, and continuous learning. šŸ›”ļø Vision: To be the world's leading accelerator for smart growth, revolutionising how individuals and organisations approach learning, performance, and sustainable success. ā™»ļø Our Unique Approach: Led by a seasoned globally experienced team of leaders, agitators, startup founders, and trusted advisors to the world's best companies and governments, FlowLab creates an unfair advantage rooted in cross-sector experience spanning sports, business, and government. Our expertise is further enhanced by deep knowledge in Revenue Growth Management (RGM) and advanced analytics, where we built global centres of excellence for the worlds most admired brands. Core Pillars: šŸ­ Transformative Leadership: ā€¢ Cultivate visionary leadership ā€¢ Develop emotional intelligence ā€¢ Foster continuous learning šŸ”„ Data-Driven Strategy: ā€¢ Leverage analytics for informed decisions ā€¢ Implement predictive models ā€¢ Optimise pricing strategies šŸ§  Customer-Centric Innovation: ā€¢ Align products with customer needs ā€¢ Implement voice of customer programs ā€¢ Foster a culture of continuous improvement šŸš€ Operational Excellence: ā€¢ Streamline processes for efficiency ā€¢ Implement scalable systems ā€¢ Optimise resource allocation šŸŒ Ecosystem Empowerment: ā€¢ Build strategic partnerships ā€¢ Develop robust supply chains ā€¢ Cultivate committed employees and stakeholders "Unlock Your Potential, Drive Impact, and Thrive with FlowLab."
Building Purpose, Driving Innovation, and Creating Lasting Impact.
29:52

Building Purpose, Driving Innovation, and Creating Lasting Impact.

Accelerating Human and Organisational Transformation for Smart Growth šŸŽÆ Purpose is Built, Not Found: We help to power profitable growth that benefits organisations while creating wider positive impact through action, experimentation, and continuous learning. šŸ›”ļø Vision: To be the world's leading accelerator for smart growth, revolutionising how individuals and organisations approach learning, performance, and sustainable success. ā™»ļø Our Unique Approach: Led by a seasoned globally experienced team of leaders, agitators, startup founders, and trusted advisors to the world's best companies and governments, FlowLab creates an unfair advantage rooted in cross-sector experience spanning sports, business, and government. Our expertise is further enhanced by deep knowledge in Revenue Growth Management (RGM) and advanced analytics, where we built global centres of excellence for the worlds most admired brands. Core Pillars: šŸ­ Transformative Leadership: ā€¢ Cultivate visionary leadership ā€¢ Develop emotional intelligence ā€¢ Foster continuous learning šŸ”„ Data-Driven Strategy: ā€¢ Leverage analytics for informed decisions ā€¢ Implement predictive models ā€¢ Optimise pricing strategies šŸ§  Customer-Centric Innovation: ā€¢ Align products with customer needs ā€¢ Implement voice of customer programs ā€¢ Foster a culture of continuous improvement šŸš€ Operational Excellence: ā€¢ Streamline processes for efficiency ā€¢ Implement scalable systems ā€¢ Optimise resource allocation šŸŒ Ecosystem Empowerment: ā€¢ Build strategic partnerships ā€¢ Develop robust supply chains ā€¢ Cultivate committed employees and stakeholders "Unlock Your Potential, Drive Impact, and Thrive with FlowLab."
Richard Nicholls & Andrew In The FlowLab
36:05
Allison & Andrew In The FlowLab
28:12

Allison & Andrew In The FlowLab

Episode 17: A third of the global economy is forecast to be in recession this year. World leaders will this week gather in Davos, Switzerland, to discuss what the World Economic Forum has called a ā€œpolycrisisā€ as business leaders engage in a painful reckoning over their empire building. If you're impacted by or even confused about the global financial markets and what needs to be done to fix the current stasis, youā€™re not alone. I recently spoke to Allison Pyburn, writer, columnist, founder and speaker. Allison ran a global newswire pertaining to complex asset backed securities for ten years post 2008. This allowed her to go deep into the system to understand how it works. ''There are all of these people, who are lovely people, who are in silo's and it's like no part really understood the whole. As the meetings were happening, people were trying to figure out how to fix it. It was like an old car that has all of these parts falling off it and it was like...what part can we tape on, and what other part of the car can we use to patch it? This wasn't so much about fixing. What I was witnessing was a state of entropy. A deep state of entropy. A system that has been in place for a very long time. The system can only take from itself in order to keep moving forward.'' Allison joins us for an early morning call to talk about a state of entropy in a global financial system, a state volatility and how with the right eyes, we can switch ā€˜famineā€™ to 'feast', to move beyond material value to fully appreciate the human experience and 'life' value. If we go back and shame one another for things that happened in the past weā€™re going to get stuck in a feedback loop, without progress. #volatility #impact #socialvalue #consciouscapitalism #growth #sustainability #humancentered
Thami & Andrew Final 2022 12 02
18:39

Thami & Andrew Final 2022 12 02

Inspiring the art of the possible. How ā€˜at scaleā€™ brands and startups work together to create social and economic value. A few weeks ago we shared an article about Decathlon changing its name to Nolhtaced in three Belgium cities as part of a campaign to promote "reverse shopping," allowing customers to resell old or unused sporting goods to Decathlon so that they can be repaired and resold under warranty. This content seemed to resonate well and went viral, attracting over 1.3m views and more than 13000 engagements. Simple thought. Educating consumers requires big brand budgets who can work with startups to give impetus to meaningful movements. This elevates the game to a higher plane, where we measure progress in our environment, communities, business and society as a whole. This led us to a pioneer who is doing some amazing things in this space. We actually did an audio chat but there's some photo's and video in the clip. Episode 16: Social Enterprise, Impact and Building Fashion Brands through levers of D&I for social good and sustainable business models Thami Schweichler is the CEO at United Repair Centre & Makers Unite, TedX Speaker, Social Entrepreneur, Circular Fashion and impact player in diversity and inclusion. Thami talks to us about 'why' he started the business and how his 'repair' centre reverse engineers the lifecycle of a brand to preserve the emotional attachment consumers have with their favourite items of clothing. He shares how his work with Patagonia, Scotch & Soda and other breakthrough brands, is helping disadvantaged communities to regain a sense of dignity and self-respect through meaningful work and purpose whilst solving environmental pain points at scale. #reimaginingconsumption #valuecreation #reverseshopping #brand #sustainability #socialvalue #economicvalue #energy #diversityandinclusion #impact
Arnaud & Andrew In The FlowLab
36:01

Arnaud & Andrew In The FlowLab

Episode 15: How do we become unstuck and move into states of greatness and flow? You know what you need, you know what you need to do, but somehow canā€™t seem to lift up and out of your current state? How do you stop yourself or your teams from being their own worst enemy? Arnaud Saint-Paul works with pioneers, inventors and leaders who perform at the edge, helping them to find joy and happiness using his own patented Heartful Method: http://tapuat.com/harmony. ā€˜ā€™Heā€™s taught me more about myself in the time weā€™ve been working together than I have all the times combined before that. It helped me understand who I was, what made me joyous, what made me happy, and I canā€™t thank him enough. If you have any inclination to learn more about yourself, the world around you, and how to wake up with a smile every day, knowing how to deal with situations, Arnaud can help you make sense of what makes you tick. ā€˜ā€™ - Rob Angel, Inventor of Pictionary A great pleasure speaking to Arnaud. You can view/ listen to more here and please feel free to like/ subscribe and share. How do we become unstuck and move into states of greatness and flow? You know what you need, you know what you need to do, but somehow canā€™t seem to lift up and out of your current state? How do you stop yourself or your teams from being their own worst enemy? Arnaud Saint-Paul works with pioneers, inventors and leaders who perform at the edge, helping them to find joy and happiness using his own patented Heartful Method: http://tapuat.com/harmony. ā€˜ā€™Heā€™s taught me more about myself in the time weā€™ve been working together than I have all the times combined before that. It helped me understand who I was, what made me joyous, happy, and I canā€™t thank him enhough. If you have any inclination to learn more about yourself, the world around you, and how to wake up with a smile every day, knowing how to deal with situations, Arnaud can help you make sense of what makes you tick. ā€˜ā€™ Rob Angel, Inventor of Pictionary A great pleasure speaking to Arnaud in the FlowLab. #human #centred #leadership #heart #alignment #coaching #happiness #joy #creativity #flow #peakperformance #impact
Andre Menenzes In the Flowlab
38:02

Andre Menenzes In the Flowlab

Episode 13: ā€˜ā€™Our goal is to get people excited and to understand that plant-based food does not mean compromising taste and texture. Thatā€™s our objective, and thatā€™s what weā€™ve been doing.ā€™ā€™ Andre Menezes, Cofounder and CEO of Next Gen Foods In conversation with Andre, he explains how his team is winning over consumers and investors by designing its plant-based chicken to appeal to chefs. B2B2C as a strategy has been used to great effect in the past, from toothpaste manufacturers working with dentists to insurance companies working through financial advisors, to complement the awareness and education building activities that are required to shift behaviours at scale. Thereā€™s a significant amount of media attention around sustainability and food tech, and Singapore seems to be investing a lot in the infrastructure around R&D when it comes to food tech or agritech. The macro layer driving this sector globally is related to sustainability. Food production is the second largest emitter of greenhouse gases after energy; thatā€™s how big of a problem it is. This macro trend is whatā€™s driving industry, governments, policies, attention, and investment in technology. The Tindle team is inspiring the art of what's possible, establishing product-market fit in APAC, Europe and the US. North America is now one of the the fastest growing markets following a recent raise of USD 100 million. We covered: Ā· Designing a more efficient, sustainable food system for the future to mitigate environmental resource strain whilst removing animals from the supply chain. Ā· What is right for the consumer, what is right for the customer/ retailer, what is right for the manufacturer and investors e.g. nutrition, mind-heart-gut health, pricing, unit economics, channels etc. Ā· How does a US-based category shopper (early adopters) behave relative to buyers in Sao Paolo, Johannesburg, Berlin, Amsterdam, London and Singapore Ā· Clean Label (ingredientā€™s lists) #sustainability #future #tech #foodandbeverage #plantbasedfoods #innovation #nutrition #cleanlabel #growth #innovation
Dr Richard Claydon In The FlowLab
37:14

Dr Richard Claydon In The FlowLab

Episode 12: Connectedness between groups is often overlooked when building resilience and high performing teams, particularly in times of turbulence and uncertainty. In the book Fortitude, Bruce Daisley argues that the standard ways we teach resilience in organisations today, that have emerged out of positive psychology, donā€™t actually work. Itā€™s not so much about teaching someone to stand alone like a tree. Instead, we ought to be asking how do we create a ā€˜biodiverseā€™ā€™ deep root system to enable survival as a group? How, in the body of the organisation, are people creating these bonded groups that actually keep them resilient? I recently spoke with @Dr Richard Claydon, Chief Cognitive Officer at EQ Labs, consultant, author and educator at Macquarie Business School's Global MBA, teaching future leaders on how to Adapt their Leadership Styles. We covered: Ā· How to inspire fortitude and resilience at leadership and at organisational level? How do people navigate the current turbulence? Ā· How to create our own magic faraway tree? How do we build unity through diversity? And what can the West learn from the East when it comes to energy, creating meaning and belonging in the workplace and building trust. Ā· Crucially, what does this mean for the future of work, where weā€™ve lost the ā€˜liminalā€™ channels of communication ie the in-between spaces; eating together, water cooler chats, etc. where problems are solved productively in informal ways. Ā· How does this differ by region for a large global organisation seeking to harness agility, oneness, unity, uniformity etc, whilst also building diversity and equitable inclusion? #leadership #energy #adaptability #resilience #fortitude #connection #diversity #meaning #belonging #trust #designingthefuture

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